Creative Strategist  — SYSTEMS, NOT JUST SITES

I design the logic behind
the system.

From product catalog to wholesale checkout and end user lead-gen, I design and ship the machinery that makes a site actually run the business.

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SELECTED WORK
03 SYSTEMS SHIPPED
https:// broadfeet.com
Broadfeet.com Home Page
01

Broadfeet

Aftermarket Automotive Accessories · E-commerce
PLATFORM
Shopify · Custom Liquid theme
SYSTEMS BUILT
  • Year / Make / Model fitment finder
  • 200+ vehicle collection taxonomy
  • B2B dealer + B2C retail flows
  • 2000+ product inventory system
ShopifyLiquidJavaScriptUX/UI
Manufuacture, wholesale, and distribution systems
Open case study →
https:// reztaurantdirect.com
ReztaurantDirect.com Home Page
02

Reztaurant Direct

Wholesale Food-Service Disposables · E-commerce
PLATFORM
Shopify · Built from scratch
SYSTEMS BUILT
  • Product catalog data
  • Custom product page
  • Custom widget
  • B2B membership account system
ShopifyLiquidCROUX/UI
Full brand + store, built ground up
Open case study →
https:// mannixwindows.com
MannixWindows.com Home Page
03

Mannix Windows

Architectural Windows · B2B Lead-Gen
PLATFORM
Wix · Custom build
SYSTEMS BUILT
  • Company portfolio
  • B2B marketing lead assets
  • Digital graphics
  • Google Ads
WixUX/UILead-genIA
Corporate site for a 54-year-old manufacturer
Open case study →
WHAT I BUILD
Design systems·E-commerce systems·Product catalogs·B2B & B2C lead-gen funnels·Conversion (CRO)