Reztaurant Direct
A brand and Shopify store built from scratch for a wholesale food-service disposables supplier — designed around effortless reordering.
The brief
Reztaurant Direct supplies the food-service disposables restaurants reorder constantly — cutlery, gloves, bags, and everyday consumables. The job was to launch the brand and the store from scratch and make repeat wholesale ordering as frictionless as possible for busy operators.
I built the brand identity and the full Shopify storefront, structuring the catalog around fast discovery and frictionless reordering rather than browsing for its own sake.
The systems
01Wholesale catalog + fast reorder
Organized consumables so an operator can find and re-buy exactly what they ran out of in seconds, not minutes.
02Category architecture
A clear taxonomy across cutlery, gloves, bags and more — built for scanning, the way buyers actually shop supplies.
03Promo-code onboarding
A first-purchase incentive and onboarding flow designed to convert first-time buyers into repeat accounts.
04B2B checkout & accounts
Customer accounts and a checkout tuned for repeat business buyers and bulk ordering.
Inside the build
A look at the finished work and the key systems in detail.
The result
A complete brand and store, built ground up, designed around how food-service operators actually reorder — discovery in seconds, repeat purchases without friction.